Sound SEO is essential for good rankings of websites and online shops in the search engine results lists. Good rankings usually mean more visitors and can generate higher sales. The advantage of search engine optimization: In contrast to SEA (search engine advertising), it is a sustainable measure in online marketing, because you benefit in the long term from your SEO budget.
Long-term search engine optimization is essential for companies. And this for two simple reasons: 1. As before, a large number of consumers start their research (on cheap bicycles, the best electrical appliances, etc.) using a search engine's search mask. Not being present here means missing out on a large part of the potential customers. 2. A large part of the clicks within a results page with search engines like Google are distributed over the first three results - with decreasing number up to the end of the results. The second page is often not visited at all. Instead, many users start a completely new search query. The aim of good search engine optimization is therefore to rank in the top positions of a results page if possible. It is important that the website ranks for the keywords that are relevant to the target group. This is the only way search engine optimization can deliver qualified traffic and thus increase the conversion rate (and sales). The advantage of search engine optimization compared to SEA (Search Engine Advertising): You invest in traffic over the long term and do not pay per click / user.